What we underwrite: cohort economics, not credit scores
Traditional lenders read a balance sheet. We read your customers. Here's how a cohort gets from raw data to a funded structure.
A brand can be deeply fundable on a cohort basis and invisible to a traditional credit model. We underwrite the asset that actually generates the return: the customers you acquire with our capital.
Verified contribution margin
We reconcile platform-reported revenue and gross profit against bank settlement and processor data — after COGS, fulfillment, fees, and returns. Verified inputs, not self-reported ones, drive the structure.
Retention and lifetime value
We fit survival, hazard, and BG/NBD-style models to forecast lifetime cohort gross profit with uncertainty bands, then size advances off the lower band to preserve downside protection.
The gates that matter
- $250K+ monthly net revenue with six-plus months of trading history.
- Contribution-positive economics with GP/CAC of roughly 2.5× or better.
- Repeat-purchase or subscription behavior that makes lifetime value forecastable.
- Clean cohort attribution through your commerce and ad platforms.
Sizing to the conservative forecast band means the structure holds up even when a cohort lands below expectation — protecting both sides.
Educational content only — not an offer, commitment to fund, or financial advice. Figures are illustrative.