Who It's For
If your cohorts pay back, your capital should too.
You're a fit if
- $250K+ monthly net revenue, six-plus months trading.
- Contribution-positive with GP/CAC ≥ ~2.5×.
- Repeat-purchase or subscription behavior.
- You can share cohort data (Shopify, ad accounts).
- You want to scale spend without dilution or recourse.
Probably not yet if
- Pre-revenue or unproven acquisition channels.
- Negative contribution margin per customer.
- No way to attribute revenue to cohorts.
- You need unsecured cash unrelated to acquisition.
Already carrying expensive factor-rate advances? Ask about consolidating into capped, non-recourse capital and freeing daily cash flow.
See it in practice
Brands like yours, funded — read how their cohorts became capital.